Hi, I'm Joel
I'm a web dev project manager and full-stack engineer who takes projects from first conversation to final launch. I lead dev teams end-to-end, scoping work with clients, orchestrating designers and developers, and making sure every detail ships on time. With deep Shopify expertise, I've built and managed dozens of ecommerce sites across the platform.
I'm just as comfortable in the codebase as I am running the project. I build custom sites (like this one) and ecommerce experiences across Shopify, HubSpot, Webflow, and WordPress, always optimizing for performance, CRO, and SEO.
Services
Custom Frontend Development
Tailored web solutions built with cutting-edge frameworks including React, Vue, Next.js, and Nuxt for maximum flexibility.
API Development
Scalable web applications and robust APIs built with Ruby on Rails. From SaaS platforms and admin dashboards to RESTful and GraphQL integrations.
Full Website Builds
Complete website development from concept to launch, tailored to your brand and business goals.
Full-Stack Application Development
End-to-end web application development with Ruby on Rails, Node.js, and modern frontend frameworks . From database architecture to polished UI.
Landing Page Builds
Custom-designed landing pages optimized for conversions, built with performance and mobile responsiveness in mind.
CRO Audits and Execution
Identify conversion blockers and implement data-driven improvements to boost your site's revenue and user engagement.
Platform Migrations
Seamlessly transfer your site between platforms while preserving SEO, design, and functionality throughout the transition.
Website Speed Optimization
Improve load times and Core Web Vitals to enhance user experience and search engine rankings.
Shopify Customization
Transform your Shopify store with custom theme modifications that align perfectly with your brand identity.
HubSpot Customization
Custom HubSpot CMS development and responsive module creation to extend your marketing platform's capabilities and design.
Webflow Development
Build custom, fully responsive Webflow sites with advanced interactions, CMS integration, and pixel-perfect design implementation.
Projects
Website Build/Migration
Role: Project Manager
Full Stack Marketing Tool
Role: Team Developer
Full-stack Nuxt 4 portfolio
Role: Full-Stack Developer & Designer
Website Build/Migration
Role: Solo Developer/Project Lead
New Website Build
Role: Solo Developer/Project Lead
Website Redesign
Role: Project Manager
Skills
Frontend
JavaScriptTypeScriptReact
Next.jsVueNuxtHTMLCSSBackend
RubyRails
PHPGraphQLPlatform/CMS
ShopifyHubSpotWebflowWordPressStrapiTools/Other
GitHubFigma
Ubuntu
Netscape
AWSLet's Work Together
Have a project in mind? Fill out the form below and I'll get back to you soon.